Google and Facebook Ads are incredibly power are dominating the online marketing space.
There is a difference in these two add platforms, lets check them out. Google reaches virtually everyone, billions of people every single day. Facebook is also doing great with about 2 billion active monthly users.
In my own experience both Google and Facebook Ads are a must have for every business owner. Now every business might use these platforms differently. If you are a Dentist you can use Google PPC ads to run local search ads and display ads. If people in your town are looking for a dentist and “Google it” YOU could be the first one to come up. Similarly Facebook can be used to marketed to people that are currently in or reside in your town.
You can target your ads to Gender, age, interests, and much much more on both platforms. So what if the from Google and Facebook?
The Differences Between Google Ads Vs Facebook Ads
Google Adwords- PPC
The largest search engine. If you’re a local business or have a mobile app that you want to advertise to the world. You can use Google Adwords. Focusing and targeting keywords that match with your business. There are two main types of Ads you can run on Google. Search and Display Ads. Search Ads are text only ads. If you type something in Google, likely the first couple suggestions are Ads and show the little “sponsored or ad” caption. Companies and business pay to get to be on those spots. Although the highest bidding price doesn’t mean it will be at the top.
Landing page quality, ad content quality and ad extensions are part of the evaluation by Google to determine the top spots.
Facebook uses the power of social media and its 2 main platforms, Facebook and Instagram. Facebook is very visual, pictures and videos for the best. Displaying ads in your news feed, right hand side of homepage, mobile ads, messenger and in video ads. Facebook has been growing its Advertisement platform enormously. Great ideas to use Facebook for:
Lead Generation- Competitions and giveaways to capture emails.
Building Online presence- Advertising local or global service or product to extremely targeted audience.
Budget Isn't Everything
The biggest misconception people have with PPC Paid Per Click Ads is budget. The thought that the biggest budget automatically wins the Google Ad bid is not true. There are many factors that determine your rank. Quality of the Ad, the content, relevancy of ads, and experience for the user are big factors.
The more relevant the ad is, the greater the experience is for the user. Google rewards relevance and quality above all factors. If you are doing your marketing right then keep it relevant, quality and optimize your ad spend.
Strengths of Facebook
Facebook features a truly vast worldwide crowd, like Google AdWords. With more than 1.6 billion monthly active users–more than one-fifth of the world’s population, and that doesn’t count inactive or rarely used accounts–
Facebook doesn’t have a competitor when it gets to its audience’s enormity. However, instead of revealing advertisers and their communication to this vast crowd, the real power of the enormous crowd of Facebook resides in the prospective granularity with which advertisers can target Facebook users
On Facebook, people share nearly every conceivable detail of their lives. From meeting and marrying couples to children’s birth or celebrating fresh professional movements, Facebook users share each day with their colleagues and networks the joys and achievements of life’s milestones.
They also search for and eat material that aligns with a vast array of private concerns, views, ideologies, and principles, providing advertisers with a distinctive chance to tailor advertising communication to target viewers in respects earlier deemed impossible or even unimaginable.
The capacity of advertisers to generate what are known as “lookalike viewers” is one of the most strong implementations of this feature. Advertisers can upload client information from their own databases to Facebook, which then uses filtering based on their own data and information supplied by third party data brokers to suit customers whose information the advertiser uploads.
This generates the “lookal” crowd of users, enabling advertisers to efficiently double the prospective reach of their advertisements by targeting fresh clients with the same concerns and consumer behavior as their current clients
Many socially compensated newcomers ask the same query, namely “Does publicity job on Facebook?”The response ought to be apparent by now–yes, and extremely well. Instead of viewing Facebook as the biggest prospective billboard in the world, however, advertisers should regard Facebook as a manner of getting nearer to their perfect clients than they ever imagined feasible.
Great Return On Investment- ROI
Businesses and marketers working with Facebook Ads are often struck with the granularity of their targeting choices and the instruments they have at their disposal to create lovely, engaging advertisements.
However, one aspect of Facebook Ads that constantly surprises newcomers is the prospective return on investment that Facebook offers advertise, And how far skilled advertisers can spread the platform’s restricted ad budget.
While the budget of a Facebook advertising campaign will differ extensively based on a variety of variables, such as scope, sms, and general campaign goals, Facebook ads are extremely inexpensive, particularly when considering their prospective effect and the granularity with which advertisers can reach their perfect consumers.
This extremely competitive pricing makes Facebook Ads a very appealing proposal for resource-limited tiny businesses and companies–not just large brands with large advertising budgets.
Combined with the platform’s notable prospective yields, Facebook Ads is one of
today’s best-value internet marketing alternatives.
You can select the public for your advertisements on Facebook by using filters to target your crowd in three respects: interest, demography and geography. So your advertisements reach the correct crowd and only customers that you have profiled will see them.
On the other side, Google Adwords may cause advertisements depending on user preferences, but individuals like Facebook are not known to Google. You can’t see what customers are “liking” or following,
nor can you see information from your private database. Relevant advertisements are mainly caused by terms of search. So when you type in Google a word such as “company classes,” you will see advertisements linked to… business classes.
The method of creating Facebook ads differs from AdWords. Instead of their search sentences, you aim the interests of people. You target individuals on the basis of who they are more than the data they are currently looking for
Facebook tends to display advertisements depending on a user’s likes, as you can see from this graph, while Adwords relies on keywords. User demographic information may also be more comprehensive, so targeting on Facebook can be simpler.
But the most striking thing is the average price: on average, Facebook ads are a fifth of Google Adwords ‘ price.
Google AdWords and other facilities enable targeted demographics and keywords. But with Facebook, you can focus much more precisely on keywords and demographic places.
How? User profiles include where they are located. When using geo-targeting, only individuals whose accounts comprise your specific place and/or place will see your advertisements.
Google AdWords is not as familiar with the places of your customers or the keywords they are most interested in. They understand only what the customer is currently looking for.
As a consequence, your advertisements are much less likely to reach the correct crowd. That said, there are often greater clickthrough rates and coverts in Facebooks Ads than in Google Adwords.
Cost Per Click (CPC): The maximum you’ll pay per click on your ads. Since distribution is based on an auction format, the amount you ultimately pay for each click will depend on the competition.
Cost Per 1,000 Impressions (CPM): The maximum you’ll pay per 1,000 impressions of your ads. Once again, the amount you pay will depend on competition for the same audience and placement.
Optimized Cost Per 1,000 Impressions (OCPM): Facebook optimizes your ad by showing it to the people most likely to perform your desired action (within your target). Additionally, bidding is automated. Your bid will change dynamically based on competition, assuring that you’ll reach your desired audience.